we have designed a system that runs on our intranet which collects information from the sell side or customers shopping behaviors, blog comments and other data like seasons and demand curves and uses this information to predict customer requirements and this information is sent to the buy side to give the supplier an idea of the customer and to guide the wine production process to directly meet client demands hence promoting the focus on the customer even from the buy side and this information can be used to enhance the wine production process as will be explained below.
after harvesting of the grapes the stems are removed and separated into green for white wine and red for red wine and this is where we have added a system which utilizes client information from WOU to determine the percentage of grapes required for adequate production and more specifically the percentage of both kinds of grape to process to meet the specific immediate needs of the sell side. With this information the producers can maximize output based on good knowledge of future demand trends thereby reducing unnecessary shelf time of goods which is equivalent to more sales and ultimately more profit for the buy side. The CRM tool in the flow chart symbolizes the information supplied by WOU and its use goes beyond the wine percentage determination but it also helps determine specific packaging requirements and variations of red wine needed (lighter or darker) since they undergo different processes at the skinning stage (the darker wines require the skin to stay on longer for deeper coloration). These changed not only add value by reducing unnecessary shelf life but they also speed up the production process by enhancing division of labour.
Finally the buy sends product promptly since it receives its supply order from WOU with the client information ahead of the clients order which saves time and since the supply is tailored to fit the customers demand WOU is relieved of lengthy and bulky warehousing which saves Wines OF Uruguay time and money and the quick customer focused supply means that WOU are set to impress the customer with prompt service hence the happy customer who is also a loyal customer.
wow, this is very detailed indeed, and gives lots of insights to the IT people in the company as well as those in charge of the main processes. You picked up a key issue in relation to the supply chain, which is information, today we will talk about that. Well done guys!
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